When Echoic approached us asking if we would help them launch their new branding, we couldn't possibly say no. As the launch of a new brand is cause for celebration and joy, we came up with the concept of a ''Soundgasm'' a vibrant expression of the new brand palette/look and how sound can take hold of the human spirit.

 Throughout the film we wanted to give homage to the new logo wherever we could, whether that be on the soles of a shoe or in the iris of an eye meaning that in the launch film there are little easter eggs dotted throughout. We also open up the film on blue before we continue into the colourful experience, this was no accident as it was a metaphorical nod to the old Echoic brand blue and how the brand has now evolved into its new state.

Design & Production: DissEmbargo
Client: Echoic