FigureAI - 02
Figure is the first-of-its-kind AI hardware company bringing a general purpose humanoid robot to life. Valued at $2.6 billion, it’s at the forefront of AI robotics innovation with investments from titans like Microsoft, Nvidia, OpenAI, and Jeff Bezos To build hype for the F.02, their second general purpose robot, we created teaser films that demonstrate the elegance of the F.02’s materials and movements, juxtaposed with the groundbreaking engineering beneath the surface.
Design & Production: DissEmbargo & Tendril
Client: Figureai
New Tech
Our narrative showcased the complexity of engineering and the impressive layering of systems and components, from cameras to mechanical actuators and electronics
A unique process
The environment and lighting approach was kept simple and stark to focus on the product while secondary “2D” stylized elements were used to imply structural precision, engineering and range of motion
Dynamic + Mechanical
Crafting an animation look and feel to make it feel both dynamic and mechanical was the true goal .
New era
Figure 02 wasn’t just about a new product —it was about a whole new era in automation and industrial application
Design
